Website Analysis 1, 2, 3
On the website for VOGUE, a style and fashion magazine, we can see a definite primary target audience of females. This can be seen through the top story on the page being a story on Dua Lipa, a musician whose audience is dominated by females. The colour palette of the website is very neutral, meaning the brighter colours on the images for the stories pop out, grabbing attention. Furthermore, the rest of the top stories are also all containing female models, musicians etc. One of sections on the website is beauty, more targeted towards females who may feel that they are expected to conform to the media and societies beauty standards. Another section is runway, dominated by women, and this is seen on the main image when you click in that section. On the shopping area of the website, the new arrivals are all aimed at females, along with the two first images on the page advertising female clothes and accessories on female models.
On the website for GQ, we can immediately see that the main target audience for the magazine would be a male one. This is due to the top stories all revolving around sports or action films, typically associated with males. The sections under the main page would mainly interest a male audience also, as men typically are more interested in topics such as grooming and watches. Furthermore, under the fashion section, all of the models are male, interesting a male audience, showing that it is a magazine designed for men’s style.
On the website for Glamour UK, we can see that the target audience for the magazine is female, through immediately the top stories features of female models and celebrities. This, along with the topic subheadings show us how the magazine is designed and aimed at females. The topics straight away target females through make up, hair, skin and glamour, all associated with females.
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