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Contents 2
Statement of Intent
To establish a cohesive brand identity for REFINED , I constructed two front covers and contents pages that emphasise smart style, sophistication, and modern elegance. The magazine is targeted at a culturally aware, 16–25-year-old demographic who value polished aesthetics and contemporary fashion. Across both covers and contents pages, I used a consistent, bold and recognisable font which convey s clarity, confidence, and refinement. This minimalistic typographic choice reflects the clean, effortless style that the target audience aspires to embody. In creating REFINED as a new brand, it was important to align it with the professional standards and values associated with Bauer Media. As the intended audience are frequent consumers of fashion media, they are likely to be highly trend-aware and engaged with current industry conversations. Subtle uses of statement colours and patterns reflect high-fashion influe...
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